Catalog

CONCEPT:

This Yankee Candle catalog was created to target single, college females across three stories that they can relate to; being single, enjoying the company of friends, and missing home.

​SOLUTION:

The candle scents were carefully picked by title to help drive the story

and give a positive, empowering twist to its consumers. The catalog utilizes

a friendly, welcoming color scheme and design with a feminine touch. Its layout

is reminiscent to that of a calendar to represent the young, feminine appeal

to creative bullet journaling.