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tight knit

Branding System

CONCEPT:

Tight Knit is a quality yarn subscription brand that puts mental health first. 

Targeting a female 20s to mid 30s aged audience, primarily those who are stressed from their work life, the brand welcomes people no matter their skill or artistic level to relax and wind down with knitting and crochet. 

Engaging in creative and artistic endeavors has been shown to reduce stress and symptoms of depression. Therefore, Tight Knit encourages treating yourself monthly with

a box of quality knitting and crochet projects! Easy to follow instructions and materials are provided each month to ensure that you can get started on your project the moment you open your box.

 

A preview of the Tight Knit Brand Style Guide is shown above, including parts of the Brand Positioning, Signature, and Applications. 

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