This is the logo and system for a handmade art shop I created called 'soft bean shop'. The logo is made with a serif font that is customized to have softened edges. The softer approach communicates a friendly, yet sophisticated look for the brand.

 

The little x accents in the logo's 'o' and 'b' are reminiscent of stitches that tie in well with the shop's crochet items.

(IG: @softbeanshop)