GLEE Tech

Branding System

BRAND CONCEPT:

Glee Technology is a sustainable electronics brand. It is an environmentally conscious brand that uses recycled plastics in order to create shells for different electronic products such as speakers and chargers. The brand

aims to be clean, transparent, and friendly. Its logo uses a jellyfish symbol combined with a leaf. The name is derived from a part of the jellyfish called the glea combined with an attitude of positivity for the environment.

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​Provided are applications for the brand such as business card, poster,

and product design dielines.