In this repackaging project, I wanted

to focus on a flavor-forward design.

 

​SOLUTION:

As peanuts tend to be perceived

as a healthier snack for mid-older adults,

I wanted to drive the immediate recognition

of flavor combined with a more youthful

design in order to attract a younger audience

to this peanut brand. This is portrayed through the silhouette pattern and the use of bright colors appropriate to each products' flavor.